AdWords Tips - Checklist For High Converting PPC Landing Pages

For very obvious reasons you want your pay per click landing pages to convert as many leads or as much sales as possible. Here is a quick checklist to help you create high converting pay per click landing pages.

Marketing Flow

Your marketing communications must make sense, they must flow smoothly from your keywords to your ads to your landing pages to your offers. You mess any of this up, your conversion rates will surely suffer.

On-Page Optimization

Doing on-page optimization will help you get a much higher quality score in Google AdWords which will often get you lower cost for your clicks & better ad position.

Place your keywords in your title tags, meta tags, meta description, meta keywords, H1 & sprinkled all over your landing page. Do it in such a way that the text is still readable & it will look more natural.

Image Optimization

If you have any images which are relevant to your offer, add your keyword as the name of the image.

In this way, the non-relevant images will not affect your landing page quality score & your relevant images will boost your on-page optimization. This is a very unknown yet simple method that works all the time.

Copy & Offer

After all the above steps are done, you must write compelling sales copy or presell copy to get others to spend money with you. Also, make sure your offer is irresistible if not you must use your words to make your offer appear much more desirable.

Call To Action

Landing pages for paid search traffic should have only 1 single purpose, either you want people to buy something or you want them to enter their email or zip code. If you page is slightly longer, you might want to have more buttons & links for the same call to action.